Wholesalers are in charge of various critical aspects of a firm. Some of them are as follows:
Wholesalers buy in bulk from manufacturers such as
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, then break it down into smaller amounts and sell it to other merchants.
Provide storage facilities; by providing storage facilities for their products, wholesalers relieve producers of the burden of storage.
Wholesalers are liable for the repercussions of losses caused by fluctuating demand and faulty products, particularly during the transportation of commodities. They are also in charge of convincing stores to buy the merchandise.
Wholesalers should always have some merchandise on hand to ensure demand-supply equilibrium. They utilize it to maintain a constant demand-supply balance with merchants and end-users.
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